Amplify Platform has launched its Custody Command Layer, a platform for registered investment advisor firms, enterprises and platforms that integrates with Goldman Sachs Custody Solutions.

The company said the platform combines custody account opening and operations with Amplify's AI-native data lake, allowing client data to flow directly into the system. Amplify said the integration is intended to help independent registered investment advisors manage custody, trading, investment management, service and billing within one platform while maintaining their brand identity.

"We built the Custody Command Layer to be capable of delivering same-day accounts, real-time data and no reconciliation. Our Custody Command Layer's integration with GSCS demonstrates what's possible when Goldman Sachs' custody and Amplify's technology are brought together," said Aaron Brodt, Co-Founder and Chief Executive Officer of Amplify.

According to the company, the platform allows firms to manage account opening, funding, trading and maintenance through a single system. Amplify said the integration with Goldman Sachs Custody Solutions is built on the firm's API infrastructure and onboarding capabilities, allowing advisors to open and fund accounts while reducing operational work.

"This collaboration brings an integrated custody and data experience to RIAs, empowering Amplify's advisors, clients, and operations teams to continue to scale," said Jeremy Eisenstein, Managing Director, Head of Goldman Sachs Custody Solutions.

"Advisors today want independence supported by institutional strength," said Ron Shurts, co-founder of Amplify. "By embedding Goldman Sachs Custody Solutions directly into Amplify's AI-native platform, this collaboration empowers firms to scale with the confidence, efficiency, and precision that define their brand reputation."

Amplify said advisors can learn more about the platform and Goldman Sachs custody offering through its website.

This report was written with the assistance of artificial intelligence.